• Portfolio
  • Jeannie Bloch

jeannie bloch

  • Portfolio
  • Jeannie Bloch

The Amazing Alex Launch Campaign

Rovio, of Angry Birds fame, launched a follow up chain reaction puzzle game based on a kid genius who made Rube Goldberg style contraptions. The roll out needed to focus on a specific puzzle that incorporated baseball but they didn’t know a lot about America’s national pastime, neither did, but I do now.

Amazing Alex screen shot.png